What is Irresistible?
Whilst Patties remains proud of its humble beginnings in savoury pastries, Patties has evolved significantly in recent years. 2016 was a turning point, as the business embarked on a strategy to expand and pivot from an Australian pie and sausage roll manufacturer to a leading Australia and New Zealand based food group producing locally made convenience products for domestic and export markets. Today, Patties Foods is a portfolio of iconic food brands delivering convenient snacking and ready-meal solutions across all consumption occasions. We produce some of Australia’s most famous household brands like our famous Four ‘n Twenty, Herbert Adams, and Nannas pies, as well as new players in the ready meal and chilled foods markets – Fitness Outcomes and Ruffie Rustic Foods. We pride ourselves on our longstanding customer relationships in the retail, petrol and convenience, food service, and QSR channels. Since 2018, Patties has embarked on a further plan for international market expansion. We have invested in product innovation to meet export market requirements and differing consumer preferences, as well as some high-profile partnerships to drive brand awareness in our target export markets. Today, the Patties Foods group’s vision is ‘To have famous brands, which consumers love and trust, locally and globally.’ We do that by being the creators of irresistible comfort foods. The Patties Foods group is now sold across multiple markets including Australia, New Zealand, United States, Japan, Singapore, Korea, Hong Kong, Taiwan & Malaysia. We continue to increase our geographic footprint to meet global consumer desire for our Irresistible comfort foods.